CHEEK Powder is a Mehron Exclusive. This highly concentrated matte pigmentation formulation was researched and developed by Mehron to provide rich, vibrant color using very little product. CHEEK POWER is currently available in 9 beautiful fashionable colors to accent all of today's cutting edge fashions. CHEEK Powder may be applied by itself or with Cake Makeup or Cream Makeup. Cheek Powder is also available in eight color palettes.